SKYWORTH, a pioneer in big-screen Artificial Intelligence of Things (AIoT) and a leading global television brand, announced today that it will be the Official Television Partner for the 30th Southeast Asian Games 2019 and 10th ASEAN Para Games 2020 (the SEA Games). These events, hosted in the Philippines this year, are biennial multi-sport events involving participants from the current 11 countries of Southeast Asia. They are expected to reach television audiences of 500 million and online users of 60 million. Regional and national media of all 11 participating countries will also provide coverage over the duration of the SEA Games.
Coocaa, a sub-brand of SKYWORTH that focuses on e-commerce and Southeast Asian markets, is also key to the partnership with SEA Games. This dual brand strategy enhances the Companys offering and allows both brands to capitalize on the tremendous reach and popularity of the SEA Games 2019. SKYWORTH will also be actively involved in the run up to the Games, including the torch relays in the Philippines and Malaysia, as well as the Game Hub and Fan Zones.